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Status: Closed

Listing: Private

Created on August 31, 2007 by french-word-a-day

Ended September 30, 2007

Which wine label do you prefer?
  • red/blue label (left)
    36%
  • grapevine label (center)
    19%
  • leaves/moon label (right)
    15%
  • "back to the drawing board"
    28%
Created on Aug 31, 2007

Closed

Total Votes: 2,260

Comments (15):

comments 1 - 15 of 15
Posted on Aug 31, 2007 at 10:34 AM by blissley:

MORE ROMANCE! More Minstrel! More Muse! More Marcel Pagnol! I know Jean-Maqrc is a do it yourselfer... but professional designer is sometimes a good thing!

I love the name! ( and the story behind it)

Posted on Aug 31, 2007 at 10:51 AM by jlarcade:

I'm an architect and designer and I think the blue and red label look as bit cheap. Of the three I prefer the grapevine label .... but I agree with the previous comment that a professional designer (graphic artist) is probably

a wise investment since you want this label to brand your wine and look

great for years to come. bon chance!

Posted on Aug 31, 2007 at 11:03 AM by snpbuzz:

First things first. Are you sure that Rouge-bleu is a suitable brand name ? Is it possible that white wines will be produced at your vineyard at some point? If so, the name is too limiting.

Posted on Aug 31, 2007 at 11:25 AM by zoe:

I agree with the first comment, but even more so- I think rouge-bleu sucks as a brand name for wine, is confusing even.

Of the three designs I prefer the first, and agree that a professional design is essential, but voted for "back to the drawing board."

The design on the right has to much blue in proportion to red, and what does the bee and the moon mean?

The middle design is just maladroit.

Posted on Aug 31, 2007 at 11:29 AM by zodan2:

Hello!

Additional thoughts to above comments - what about

"Rouge-Bleu Vinyards" as brand name; then each wine, including possible white ones, has an individual name? Also, taste in graphic design is in the eye of the beholder; see how your votes tally up after a month!!! Good luck!

Posted on Sep 1, 2007 at 6:48 AM by angelagbell@hotmail.com:

This is very exciting, and it is kind of you both to allow your loyal readership to contribute. I spent years as a creative director, so I will offer a few professional comments. First, i do suggest a graphic designer but the first label to me is too "neo" and California-ish. Your story is so romantic--I long to see something of that in the label. I do not thing Rouge-Bleu is limiting... it reminds me of the fields of wild poppies against the blue Provence sky, which we were privileged to fall in love with for the first time in June. A little more romance in the design would be wonderful, and you probably do need a professional designer. There is a huge art book of wine labels that I saw at Greystone, the Culinary Institute of America campus in the Napa Valley. You might want to take a look at it if you can find it. (I didn't vote because I don't think any of the three is quite on the mark--remember that this will be the "face" you present to the world. One other thing: there is no need, as you two both know, to change the label once you've established the design--that's too "California", I think, for France. Bonne chance! Vous avez beaucoup de courage, et je vous souhaite beaucoup de succes!

Posted on Sep 3, 2007 at 10:26 AM by terrif:

I too love the name and the story behind it. But I am afraid that I concur with the folks who say that you need a professional designer. I think you need something more elegant, so you don't get confused with all those cheap "two buck chucks" out there. Bon Chance!

Posted on Sep 3, 2007 at 11:42 AM by monsieurrudy:

I thought the first (left) had the most pizzaz, but could use a little something else perhaps, down below. The ladybug reference is a bit confusing (aphids on the vines???), but I thought that design had the most potential. The middle one I found to be too busy and not distinct enough. The right one, if I can remember now, also seemed subdued or low-key. Use something that will grab people's attention. Of course that may be a California marketing idea. Otherwise, maybe a pro is the way to go. I am not a marketing expert, just a photobug. Bonne chance! KR

Posted on Sep 3, 2007 at 1:14 PM by mignone:

How wonderful that you have invited your loyal readers to share in this important and fun decision! I agree with some of the other comments that a professional designer/graphic artist would be a wise investment as you want your label and thus your brand to be well established right from the first bottling. If you plan to produce white wine, the name Rouge Bleu may be too limiting (although I loved the story behind it), unless the graphic art that accompanies it encourages the consumer to think of beautiful Provence rather than just red wine. The colors for the first label seem too garish, the other two, while clearly Provencal, are simply not very memorable. I think your label should reflect its Provencal roots, in a whimsical and romantic way-perhaps a lovely line drawing rather than a photograph. A brief story of your vineyard on the back would be a nice touch. Bon chance!

Posted on Sep 3, 2007 at 2:22 PM by tacitus:

I like tha drawing on the cover of your book. I think that something like that would be a better label for your wine. The lables that yu have really dose not say quality wine.

Posted on Sep 4, 2007 at 9:27 AM by kbartoy:

I don't know about a professional designer. I think that they seldom "think outside of the box." I admit that they will add the pizazz that will make your bottle look excellent like every other one on the shelf, but there is really something to be said for DIY. I personally liked the vine label. I thought that it was simple, honest and elegant. What could be a more perfect image than the vine from which the wine was produced. There is no more honest marketing.

Also, I love your blog as well as your husband's blog. My wife is French, but we live in the US. It is my dream to farm organically for a living. But, until that time, I continue to be an archaeologist and work in the dirt a different way.

You don't happen to need an archaeologist at the vineyard? He He.

Kevin.

http://bartoy.blogspot.com

Posted on Sep 4, 2007 at 3:46 PM by daniele:

Love the name and the story--and especially your French-word-a-day. It is helping to improve my French. We are going to Dijon at the end of this month and I will be looking for "virgin" wine labels. I want to decorate my kitchen with them. If anyone can direct me to a place that will part with their labels -let me know. The labels do not come off bottles well enough to use.

Merci.

Posted on Sep 5, 2007 at 2:42 AM by femmeduvin:

I just posted my comments but can't seem to find it. I want to see if this goes through. Thanks. M

Posted on Sep 5, 2007 at 3:00 AM by femmeduvin:

I don't like any of these labels for you!

These are for a wine being mass produced and marketed internationally. This is NOT your wine!

I like the idea of the ladybug and moon, but not in this presentation. Not sure if everyone will get the symbolism. I don't like the name but love the story. Maybe "La Domaine Rouge-Bleu" would work.

I was a wine buyer specialying in small production, family owned, unique and/or hard to find wines. This IS your wine! But I would not have put it on the shelf with any of these labels.

Jean-Marc, we have tasted wine together and I am surprised at the labels you are showing to represent your wine.

I must also say how brave you are to open yourself up to this criticism and to thank you for sharing it with us.

Your friend from SF, Muriel

Posted on Sep 5, 2007 at 12:05 PM by cecile:

Bonjour!

Actually the vineyard label is quite charming, but the first rouge/bleue label is a clean, eye-catching design that can easily become classical due to its simplicity.

Cécile

 
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